Under Armour and Notre Dame March On Together Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more. Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Top Boy star and football fan Ashley Walters brought the speech to life with his iconic voice, combining the powers of man and machine in an innovative and authentic manner.ĭiana Flores Joins Under Armour as the First Flag Football Global Ambassador Under Armour Creates the Ultimate Team Talk Using the Power of AI The Street Pack will be complete in June when the final colorways, “Now You See Me,” in celebration of Abby Cadabby, and “Beyond the Stripe,” inspired by Lily the Tiger, are released. In April, “Dribble Me Elmo,” will drop in honor of Elmo. The new releases in Curry Brand’s Sesame Street collection will be dropping this Spring in North America on UA.com, starting with “Taking Cookies” and “Talking Trash” - for Cookie Monster and Oscar the Grouch, respectively - on March 11. “How do we embrace this new technology in a way that performs for basketball, that also allows us to have the correct amount of depth of material and color in a way that’s conducive for hinting at the character we are trying to express? That really was the thing that took the most rounds." “The biggest thing with the shoe is the technology,” said Hawkins. They perform at the highest level thanks to the Flow and Warp technology that makes the Curry Flow 9 the most advanced basketball shoe Under Armour has ever designed. Technology was key in designing the new Street Pack colorways. Hawkins also found design opportunities in the eyerow material, adding hints of iridescent sparkle as a nod to Abby’s magic wand. “Beyond the Stripe,” the colorway inspired by Lily the Tiger, has a printed striped suede on the tongue tab, he noted, while “Now You See Me,” the colorway in honor of Abby Cadabby, has her fur on the tongue. The tongue tabs provide opportunities to play with material as well, Hawkins said. For the colors and materials, Hawkins found design inspiration in the metallic trash can he lives in. The team named it “Talking Trash”, connecting Oscar to hoop culture. “You have the back heel tab that will usually contain a hint of character, for example, “Talking Trash,” the colorway inspired by Oscar the Grouch, we show a characterization of his eyes and the trashcan, as opposed to literally printing his face somewhere else on the shoe,” said Hawkins. The designs contain nods to their respective Sesame Street characters, not just in the form of color but also material and print, and are meant to be abstractions of the character rather than literal depictions. Each colorway is so drastically different and shows their individuality, but they’re also unified.” “Everybody knows Sesame Street and we brought the characters to life through the shoes. “I’ve gotten a lot of feedback about how amazing the execution has been with each shoe,” said Stephen when speaking to the design cohesion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |